In my experience, social media management is probably the main area of customer engagement where law firms fall flat. Admittedly, it’s a tough nut to crack, whichever industry you’re in, but the legal sector seems particularly bad when it comes to implementing effective social media strategies.
In recent years, I’ve come across countless profiles that have been left to stagnate, languishing in the dusty corners of the Web, deemed unworthy of due care and attention because they didn’t deliver retweets and mentions. After all, who’s going to ‘Like’ a lawyer or ‘Share’ a solicitor, right?
In the course of only a decade, e-discovery has moved from a costly experiment pursued by only the largest law firms to a near necessity for organizations of all sizes. Today, even small and medium firms are adopting the technology, spurred on by the availability of third-party resources, lower implementation costs, the challenge of preserving digital information, and encouragement from judges. Over the last few years, the scope of e-discovery has spread to criminal proceedings, breaking free of its historical confinement to the civil realm. As e-discovery continues to mature, its capabilities and applications will only continue to expand.
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