Global News
Content marketing and community expert launched beta version of new content distribution platform and service
Primary Opinion has launched a content-driven online platform aimed at the global legal sector. The website allows law firms to share their commentaries and insight with corporate counsel, peers and engaged readers such as executive management and other advisory professions who are interested in current legal issues that might affect their work.
Primary Opinion has successfully launched with more than a 100 legal contributors, with a global coverage extending from North America, the UK and Europe, through to Australia and the Far East. Contributors range from international law firms such as Baker & McKenzie, DLA Piper and Mayer Brown, through to specialist regional practices.
The content is currently focused on the Intellectual Property sector, but with plans to increase its coverage to wider areas of commercial law at the end of the year. More interesting, is the expansion to cover tax and accounting advisory firms next year, thus delivery a unique cross-profession but industry targeted proposition.
The service enables legal content contributors to expand reach to targeted audiences
Primary Opinion allows law firms to more effectively distribute their content with the aims of expanding audience reach, building brand awareness and supporting business growth such as new clients and developing referral business.
The platform delivers legal commentaries and insight from both specialist practices and international firms, targeting corporate counsel and management, legal peers and other professional advisors.
Content can be contributed for free, while additional subscription services are available for extended multi-channel digital distribution and promotion services. Extra features include auto-distribution to social media channels, auto-creation of email newsletter content and ability to create own tailored RSS feeds for multiple uses.
Primary Opinion delivers a ‘smarter’ experience for readers
Primary Opinion was set up to create the leading content-driven knowledge and community engagement platform, that enhances advisory professionals’ ability to showcase their expertise, share knowledge, and develop business with clients and referral partners.
The company is headquartered in the UK and is listed on the Australian Stock Exchange (ASX:POP). The management team benefits from extensive experience in the legal content services area, with several members of the team having previously held senior roles in content services at Thomson Reuters.
Martin Burke, CEO of Primary Opinion, commented: “Law firms understand the business benefits of producing informative content that is valued by in-house counsel and peers. As a consequence we see much more content being produced, but many law firms struggle to reach readers and potential clients outside of their own websites and mailing lists. We are excited to have launched a new, innovative content delivery service that meets their needs, by allowing their content to be delivered effectively to the right target audiences. In business terms, being able to find and engage with new prospects or referral networks is significant for law firm growth in a competitive global market.”
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