The “Netflix of Legal Services” Gains Ground: Finnish Legaltech company Aatos enters UK market
UK News

Aatos. logoAatos, a pioneering Finnish online legal service operating already successfully in the Nordics, is set to transform the legal industry in England and Wales. Offering fully digital legal services, unlimited legal support and incorporating AI, Aatos is ready to continue revolutionising the legal industry.

 Established in 2020, the Nordic legal tech startup Aatos has rapidly expanded and now operates successfully in Finland, Sweden, and Denmark. The company has emerged as a leading force in the consumer legal tech industry and is hoping to take a lead in the UK.


“We are thrilled to take the next step as a company and keep on offering more people access to convenient and affordable legal services,” says Aku Pöllänen, CEO and co-founder of Aatos.

Aatos is known for its user-friendly design and interface that now customers in England and Wales can benefit from. The main goal is to provide personalised and cost-effective alternatives to traditional legal services.

“Our service is famous for its usability that even a granny could use it. In fact, some of our users are even over 80 years old. At the heart of our business is the commitment to create an intuitive service, and we make no compromises about it,” tells Pöllänen.

Subscription Is a Popular Choice

Aatos offers a subscription model for legal affairs, establishing long-term, comprehensive relationships with clients to fully map out their legal situation beyond just a single document. Utilising artificial intelligence, the service not only crafts recommendations but also guides users through perplexing legal matters.

“Customers often don't recognise their own legal needs. Aatos tells the customer what kind of documents are needed, makes sure that the documents are always up to date and reacts to changes in life situations with relevant actions and recommendations,” Pöllänen says.

Annual subscription allows customers to create all the necessary legal documents without the worry about costs. In addition, the customers get access to on-going legal support with no extra cost.

“The initial reactions indicate that the annual subscription clearly meets a need. The majority of our clients opt for a continuous subscription instead of a single document. The annual subscription has also been chosen by clients who already possess all the necessary documents,” Pöllänen says.


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