New High Value InterAction Product Enhancements Makes CRM Easier and More Efficient for Law Firms
As legal professionals face increasing pressure to win and grow business in a fiercely competitive legal market, LexisNexis® Legal & Professional today announced it has added several new high-value product enhancements to its InterAction® CRM software portfolio.
The enhancements are part of an ongoing investment LexisNexis is making across the InterAction CRM software portfolio to help attorneys, business development professionals, legal marketing professionals and their support staff manage business development processes and law firm CRM in a much more efficient, simple and productive way.
“A new CounselLink study from LexisNexis indicates law firm consolidation is on the rise,” said Toni Minick, Director of Product Management for InterAction. “In this ultra-competitive legal market, law firms can’t afford to be bogged down by incorrect or inaccurate client contact information or marketing lists. These new enhancements are invaluable because they help alleviate this burden on firms, so busy attorneys and BD professionals can focus their attention on the all-important task of generating new business.”
In addition to improving the quality and reliability of law firm contact data, law firm marketing professionals who use the InterAction CRM software will experience better management of their marketing workflows and increased efficiencies as a result of these new enhancements. In addition, InterAction users will experience better segmentation and categorization capabilities to assist with one-on-one-marketing communications and improved archiving capabilities to streamline the firm’s archiving processes.
Among others, new features and enhancements added to the InterAction CRM software portfolio include:
“We are excited to provide these new high value enhancements to our InterAction customers,” said Ms. Minick. “We will continue to listen to the needs of our customers and invest in tools that will help them succeed, no matter what market dynamics they are faced with.”
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