Newswire

Kramer Levin Naftalis & Frankel LLP Expands CRM Technology with Elite's Business Development Premier
Global News

Elite logoThomson Reuters Elite, part of Thomson Reuters Legal, today announced that Kramer Levin Naftalis & Frankel LLP is broadening its investment in business development technology by deploying the full functionality of Business Development Premier. The existing Enterprise™ client will integrate the solution with its time and billing functionality to provide a more complete view of the business.

Business Development Premier is an integral component of the Elite Enterprise Business Management Solution, built to help firms manage all operational aspects of the business.

The relationship management tools offered by Business Development Premier are designed to help the 375 lawyers at Kramer Levin uncover buried opportunities and deliver real-time insights to develop and win new business. The firm’s lawyers also gain real-time client data and competitive intelligence straight from their mobile devices.

“By integrating Business Development Premier with our Enterprise solution, we will be able to connect the dots between the work we do for our clients and the efforts we employ to continue to do that work and more. This tool will allow us to better focus our client retention and business development efforts and measure the ROI,” said Jennifer Manton, chief marketing and business development officer at Kramer Levin.

“Business Development Premier is the thread that runs through all firm management activities, leaving no stone unturned when it comes to finding new opportunities,” said Elisabet Hardy, vice president of Product Management at Elite. “When existing clients like Kramer Levin choose to integrate Business Development Premier, they extend their investments by encompassing the entire marketing lifecycle.”

Legal

Business Development Premier combines ERM technology, marketing automation, and experience management to drive more successful marketing and business development initiatives. As an integral part of the Elite Enterprise Business Management Solution, Business Development Premier provides advanced functionality to help law firms and professional service organizations achieve significantly higher return on investment from their marketing and business development activities. For additional information, visit the Business Development Premier page.

About Thomson Reuters Elite

Thomson Reuters Elite offers an end-to-end enterprise business management solution that allows law firms and professional services organizations to run all operational aspects of their firms including business development, risk management, client and matter management, and financial management. Our next-generation technology connects people, tasks, workflows, and business processes and is tailored to help firms and organizations meet organizational requirements and strategic goals.

 

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