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Be Creative and Clever to Successfully Navigate the “New Normal” of LegalTech PR

Christy BurkeRecent times have been rough on the legal media, rife with layoffs of prominent, respected editors and widespread confusion as publications consolidate, separate or shutter altogether. For legal technology vendors, as you navigate this “new normal” in legal PR, a solid approach is to take control of your media activity.  Don’t wait for more predictability to emerge in the established press. Now is the time to act assertively and persuasively. Stake your claim to online ink!


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