Peppermint Technology Inc. appoints Robert Beach as President to lead growth in North America
Global News

Peppermint logoRobert (Bob) Beach has been appointed President of Peppermint Technology Inc. in the United States. Building upon a rapidly growing market share of large law firms in the U.K, Bob will lead Peppermint’s U.S expansion.

The company is going to the legal tech market with their innovative, Microsoft-based Client Relationship Management (CRM) software: Peppermint Client Engagement.  

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The news comes as Peppermint Technology win their second Am Law 200 firm, following Dickinson Wright PLLC announced earlier in 2021.  

Joining from Pinnacle, a legal industry business and technology consulting firm where he took the helm as Americas CEO, Bob brings a rich pedigree in legal technology experience to the appointment. Based in Chicago, Bob will lead Peppermint’s strategy to drive further growth and service the legal tech market opportunity with a new, modern solution in the legal CRM software landscape. He will also build strategic partnerships in the legal technology community and manage existing alliances with Microsoft, Wilson Allen, Introhive, and other selected partners. 


On the appointment, Robert Beach states, “I am thrilled to be part of the Peppermint team and especially at a time when the market is primed and ready for substantial change. Law firms have had few options when it comes to legal-specific CRM solutions and Peppermint Client Engagement offers a fresh and modern take; Peppermint Client Engagement is the new CRM.”  

Peppermint Technology Group CEO Gary Young states, “Bob has been a close associate of Peppermint for some time and instrumental in our early success in the US. His experience, approach, and ability to execute is a perfect fit for us, as we seek to get our software into the hands of as many attorneys and business developers/marketers as possible. We believe the legal sector is ready for a new CRM software platform.” 


Peppermint Client Engagement is a refreshing answer to the industry’s call for an innovative CRM software solution that works with attorneys and responds to the requirements of today’s business development and marketing teams in law firms. Built on Microsoft’s Cloud, Client Engagement provides a secure and familiar world-class user experience. As competition among law firms continues to increase, Peppermint’s strong entry to the U.S market opens a new chapter in legal CRM software at a time when demand is undeniably growing. 


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