Wilson Allen, provider of technology consulting and services to law firms and professional services organizations, announced today that it has engaged Saliant principal, Kaye Sycamore, to assist the company with development and execution of its go-to-market strategy.
Sycamore will serve a fractional executive role as CRO for Wilson Allen during the assignment.
“Kaye’s decision to channel her vast experience as an executive for major software vendors into growth consulting for tech-enabled services companies is a great development for Wilson Allen,” said Norm Mullock, VP Strategy at Wilson Allen. “We’re at a critical juncture in our business with strong opportunity in key areas: managed services, billing workflow automation, our specialist capabilities in analytics and training & adoption across all business functions, and ongoing high demand for our project services. We want to re-structure our go-to-market approach to better serve our clients, and to better represent the full breadth of our expertise and offerings. Kaye has lived this opportunity as a strategist, as a key account owner, and as a sales and marketing leader. Her insight and counsel can help us accelerate this transformation.”
Sycamore will provide strategic and go-to-market leadership for Wilson Allen, working with the company’s executive, sales and marketing, and practice leadership teams to establish structure and processes to help take the company to the next level.
Sycamore adds, “I think we’re at a very interesting place in the market now. Many firms have acquired a portfolio of best ‘point’ solutions over recent years and are now wanting to optimize these. What’s needed goes beyond implementation – it’s about end-to-end process automation, cross-system analytics, plus the right process and user engagement. That means the next set of challenges center on data, integration and interoperability, and change management. I think it’s the expert technology services companies that are best positioned to assist professional services organizations to meet these challenges. Wilson Allen has strong partnerships with the major software providers, knowledge and skills in the key applications that are in use in these firms, domain expertise right across the client engagement lifecycle - from initial business development to final financial results, and an excellent reputation in terms of service quality and customer satisfaction. I am excited about working with the team at Wilson Allen, and helping them to maximize this opportunity.”
“When I started as Wilson Legal Solutions,” said Bruce Wilson, Founder and CEO of Wilson Allen, “we were all about helping law firms that wanted to exploit the power of Elite Enterprise or Elite 3E, and we were really a BI, reporting, and financial systems shop. Fast forward more than a decade and now we have a multi-practice consultancy that has the specialist expertise to assist all the key business functions in a professional services firm. We have customers who have known us for years as the financial systems folks, and who have no idea that we have world class marketing technologists in the company. Similarly, we have CRM customers who don’t know about our analytics or training and adoption expertise. It’s time to evolve our go-to-market model so that we can offer our full set of services to each of our clients. I’m delighted that Kaye is going to help us get there.”
Saliant will kick off the engagement under Sycamore’s leadership in mid-October, in time to engage with the Wilson Allen team in 2022 planning.
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