Qorus Software, a cloud-based proposal management platform for multinational law firms, today published its inaugural State of Legal Marketing and Business Development Report.
The 10-page report includes insights into marketing technology purchasing, 2021 technology budgeting, use of MarTech during the pandemic, and, how, overall, law firm marketers are coping and thriving during COVID.
Law firms have put their best foot forward when it comes to transitioning to remote working and marketers are increasingly collaborating with IT, administrators, their attorneys, and clients to establish legal technology best practices as well as select, implement, and use the best marketing tools and solutions for the job. Law firm marketers are sharing knowledge faster, collaborating firm and client-wide, and are thrusting technologies like CRM, data analytics, enterprise search, experience management, pursuit/ proposal management, and firm extranets into the spotlight.
Qorus distributed a 15-question survey to law firm members of the Legal Marketing Association and International Legal Technology Association and consulted with legal industry peers including clients and legal marketing commentators and influencers to assemble the “State of Legal Marketing and Business Development 2020/21: Reality and Future” Report. In total, Qorus received 25 completed surveys in addition to the one-one conversations and discussions.
“Without a doubt, this new normal has brought the legal community closer together, further evidenced by some of our findings regarding the demand and rise of collaboration tools,” stated Ray Meiring, Qorus Software’s CEO and Co-Founder. “Collaboration is part of a broader push to further leverage critical MarTech including CRM, experience management, analytics, and pursuit/proposal management.”
Here are key Report take-aways:
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