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Wilson Legal Solutions and Stanton Allen to Rebrand As Wilson Allen
Global News

Wilson LS logoWilson Legal Solutions and Stanton Allen Ltd., which merged in 2018, today announced that the two companies will begin operating under the brand name Wilson Allen, effective April 2019.

The name was chosen to better reflect the melding of the two organizations, their growing non-legal customer base, and their commitment to clients across industries.

U.S.-based Wilson Legal Solutions is a leading provider of software and services that help professional services organizations improve business performance. U.K.-based Stanton Allen is a leading customer relationship management (CRM) and business development consultancy that provides related software and services to professional services firms. By combining the technical competencies and systems expertise of both organizations, the new Wilson Allen team is uniquely positioned to help professional services firms face ever-increasing pressure to grow and be profitable.

Beginning in April 2019, Wilson Legal Solutions and Stanton Allen will transition their websites and social media accounts as follows:

Legal

“Businesses everywhere are redefining how they go to market. Professional services firms are no exception – and they’re working very hard to figure out how to do this well,” says Norm Mullock, VP, Strategy, Wilson Legal Solutions. “What’s needed is a new way of thinking about client engagement management, including new systems and broader performance measurement. Firms are going to have to focus more on business development and client success – not just utilization, realization, and margin – and I believe there’s no one better positioned than Wilson Allen to help firms make this transition.”

Michael Warren, founder of Stanton Allen and VP of the business development practice at Wilson Legal Solutions, concurs: “To put it plainly, firms need to evolve. Those that keep systems, data, and processes in silos are missing out on opportunities to enhance performance. By aligning software and drawing data from a wide array of systems, firms can manage the full life cycle of client engagement more effectively to strengthen relationships and run more profitably.”

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Bruce Wilson, CEO and managing director of Wilson Legal Solutions, believes helping firms adopt a multidisciplinary approach to business management is right in Wilson Allen’s wheelhouse. “Bringing together systems and data has an inherent complexity that requires more than a cursory knowledge of software and business processes to tackle with any finesse,” he explains. “Both Wilson Legal Solutions and Stanton Allen have worked deep in the operational and technical trenches for many years, across industries and hundreds of client engagements. No other business can offer our combination of skills and expertise to help firms stay current with evolving market pressures and demands. It’s been our approach to business from the founding of Wilson Technology in 1987 to the launch of Stanton Allen in 2008 and Wilson Legal Solutions in 2009, and now as we forge ahead as Wilson Allen.”

 

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