Global law firm Reed Smith has selected the OnePlace Client Lifecycle Management solution to underpin the firm’s focus on client experience and to power its marketing and business development strategy.
With more than 1,700 lawyers across 27 offices worldwide, Reed Smith was looking for an innovative solution that could drive efficiency in its marketing and business development functions to enable the firm to continue to provide a top-class service to clients. In a thorough selection process, OnePlace presented a convincing case with its broad functionality, ease of use, mobile access and its robust cloud-based platform. Furthermore, the solution impressed with its flexibility enabling it to develop and grow alongside the business.
As well as existing marketing capabilities, Reed Smith will introduce OnePlace’s bid management functionality to increase visibility and support collaboration. The implementation will also include a comprehensive integration with the firm’s core applications for practice management, document management, pricing, email marketing, HR and its website. The appeal of OnePlace is its ability to be more than a marketing tool by servicing the needs of other departments in the firm.
“Our search was driven by a clear purpose: To become more effective and efficient as a function to the benefit of our new and existing client relationships,” said Jennifer Schreck, Director Client Intelligence, Reed Smith.
“We’re confident that OnePlace will deliver what we need and become a future-proof platform that supports our long-term growth as an organisation,” said Sadie Baron, Reed Smith’s CMO.
“We have seen a big shift in what leading firms like Reed Smith expect from the technology they invest in to run their business,” commented Tim Smith, CEO of OnePlace. “Factors like mobile access, workflow, automation of mundane tasks and intuitive reporting are now crucial for solutions like ours, and more and more firms embed Client Lifecycle Management in their long-term strategy”.
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