DocAuto Names Lori Page Hall Vice President, Marketing & Communications

Global News

16
Jun
2009

DocAuto, the leading provider of software solutions for Autonomy iManage WorkSite, has named Lori Page Hall its Vice President of Marketing & Communications.  In her new position, Ms. Hall will be responsible for defining and implementing product marketing strategy, messaging, and communications for all DocAuto products.

Prior to joining DocAuto as Director of Product Knowledge in June 2008, Ms. Hall served as Product Marketing Manager at XMLAW, Inc. and Director of Client Services at SoftWise Corporation. She has also worked in technical, paralegal, and support roles at several law firms throughout the United States. Ms. Hall has served as the Vice President of the International Legal Technology Association (ILTA) Interwoven Peer Group, and has written and spoken on numerous topics related to law firm technology.

“Ms. Hall’s leadership abilities are outstanding, particularly while managing product knowledge for our family of products,” said David Kiefer, president of DocAuto. “Her 20 years of expertise in the legal industry and her experiences at DocAuto will be invaluable as she now works with us to identify, create, and implement innovative approaches to marketing communications. We are pleased to have Ms. Hall as part of our management team. Together, we will continue our success by finding and pursuing new opportunities for growth.”  

Specific responsibilities include the planning and implementation of all marketing strategies; working with field sales to communicate key benefits to customers; supporting product demonstration development; developing sales tools and case studies; creating sales and marketing collateral; and ensuring consistent messaging among all documentation, sales materials, and presentations.